All Tied Up: An Aranáz Affair
A playful holiday concept that riffs on the double meaning of “tied up”—physically adorned with bows and ribbons, and caught up in the festive rush. Designed to resonate with the #ARANÁZgirl, offering her a brief respite to take it slow this season.
Wishing you a very Aranáz Christmas—white sand, oversized bows, intricate bags, and all.
A playful holiday concept that riffs on the double meaning of “tied up”—physically adorned with bows and ribbons, and caught up in the festive rush. Designed to resonate with the #ARANÁZgirl, offering her a brief respite to take it slow this season.
Wishing you a very Aranáz Christmas—white sand, oversized bows, intricate bags, and all.
Shoot production
Art direction
Copywriting
Campaign & content ideation
PR seeding
Photography by Gail Geriane
Art direction
Copywriting
Campaign & content ideation
PR seeding
Photography by Gail Geriane